Color Forecasting 101: Meteorology For Cool People.

Cerulean skies. russet trees with amber leaves, arctic frost instagram accounts. We live in color, it is all around us and scientific studies prove that hues can impact our moods.  We have even socialized certain colors to mean different things i.e. red: anger, spicy, fast, etc. 

Although color forecasting sounds like some fancy form of meteorology reserved only for Milan’s fashion week, it impacts many of us.  It amazing how much work goes into forecasting and creating color trends.  I imagine people in laboratories with mood boards, paint chips, and frizzy hair working tirelessly.  Actually that sounds a lot like Doc from Back To The Future.

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Color trends affect the clothes we wear, the furniture we buy, makeup, and home decorating. I would go as far to say it impacts advertising as well. Most color trends start in the fashion industry and then “trickle down” to paint colors, window treatments, pillows, and other home accessories including appliances. Even if you aren’t a color “storm chaser” you have no choice but to be exposed, before you know it The Home Depot  will have the current trend showcased in as their “Color Of The Week.” Thanks to color forecasting you can easily find merchandise in your new found favorite color, Persimmon.  Who creates these trends? There is no one company that makes these decisions but one of the more popular names associated with color trends is Pantone.  

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Pantone’s “Color Of The Year” Radiant Orchid.

Pantone is a standardized color matching system, utilizing the Pantone numbering system for identifying colors. By standardizing the colors, different manufacturers in different locations can all reference a Pantone numbered color, making sure colors match without direct contact with one another.  This is important if you are a designer because people will request items in these colors so it behooves you to know about it.  Last year’s color was Emerald so a lot of manufacturers created jewel tone products. This year it is Radiant Orchid.  

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Honestly I didn’t like the exact the shade but variations of it I like a lot, I know it is weird. I even painted some for my living room decor in the shade completely forgetting it was the color of the year.  Clearly color trends have seeped into my subconscious just like they intended. *evil voice laugh*

What do you think about color forecasting? Do you like this year’s color? 

P.S. Be prepared to see this color a lot during wedding season.

~A.V.

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